GTM Specialist | Lead Generation · Outreach · Cold Calling

Job description, responsibilities and duties
We are BRAIN:IT – the only Slovak certification authority on the EU Trusted List, and the team behind 4SIGNER. Our qualified electronic signature platform is used by 3,000+ organisations across Central Europe, including the National Bank of Slovakia, Tatra Leasing, and Slovak Telekom.

We are building a sales team from the ground up. No legacy processes, no corporate layers. If you perform, you will be the first person to shape how we sell across Europe.

What you’ll do

This is a pipeline-building role. You own the top of the funnel – finding the right people, starting the right conversations, and booking qualified meetings for our Account Executive.

Day to day

Build and launch personalised LinkedIn and email sequences using LaGrowthMachine and Instantly

• Research and qualify target companies and decision-makers using Apollo
• Cold call prospects who engage but do not reply to messages
• Run sales calls with small and medium businesses to close subscription deals up to €4,000 per year – full cycle from first conversation to signed contract
• Write first-contact messages that sound like a person, not a template
• Handle replies, qualify interest, and hand off warm leads with full context
• Keep CRM updated after every interaction, no black holes in the pipeline
• Test different approaches and report weekly on connection rates, reply rates, and meetings booked

What good looks like

Day 30: You know our ICP and product cold. First sequences live, first meetings booked.

Day 60: Consistent weekly pipeline. You have found what works and are scaling it.

Day 90: Predictable meeting flow for the Account Executive. You own your numbers and report on them without being asked.